Building a home based internet business is considered the most challenging task in promoting your products or services online. You want to make sure that your products or services are propagated to all parts of the world online with everlasting targeted traffic to your website. This can be the most daunting process for a novice who wants to start an online business. However, it is not difficult at all if you are versed in some of the ways to build your internet business. One of the effective ways would be through writing articles which are related to your products or services you want to promote.

The formula for writing a good marketable articles can be broken down into 3 processes: researching of keywords; writing of articles and submitting of articles. First of all, the most important part which most people neglect is doing a keyword research. Spending time to research keywords to include in your article title, body and resource box is certain to elevate your rankings in the search engine. It is important to use popular keywords that are constantly searched in the internet if you want to bring more targeted traffic to your website. Put into your prospect's shoe and think what they are looking for. If you are selling fishing rod online, you may want to search for keywords relating to fishing rod in
http://freekeywords.wordtracker.com or http://inventory.overture.com. You can include the more popular keywords listed in wordtracker or overture as some of your keywords in your articles. The measure of the effectiveness of a keyword or a measure of how good your keyword is given by Keyword Effectiveness Index (KEI). A KEI of more than 10 tells you that a keyword is popular in the search and less competitive (i.e. not many competitors are using it as a keyword). For a KEI lesser than 10, it is considered a poor keyword of choice and you should always avoid using such a keyword which is highly competitive in nature. Your articles ranking in the search engine may evidently be lower in this case.

Secondly, writing a good article does not necessarily mean a lengthy essay. An ideal word count for a good online article is around 350 - 800 words. Always remember not to write more than 800 words per article. The reason being so is that human concentration span in front of the computer reading is usually lower than off-screen reading. Just like an outstanding person tend to attract onlookers, a good title attracts reader to its content. My take is to write a problem-based title rather than a solution-based one. An example of a solution-based title may look like this: "3 secrets to email marketing success". This title might be a hit several years ago but its "alluring" power has faded over the time.

Indeed, curiosity can never be put on hold once it is aroused and what do you think of the impact of a problem-based title like "Do you know who's killing your email marketing?" to the reader?
Which of the title do you think allures reader more? I would say the latter version. Remember, you must include your keywords in your title to increase your search and rankings on the internet.

Next, we shall talk about the body of your article which is also the content portion. Be concise and straightforward in your writing in this part. Write from your reader perspective. Readers are interested to find relevant information that caters to their needs. Any quality articles that provide concise and rich content will definitely find its way to her avid readers. A good article encapsulates most of its interesting and important points in the first second paragraph. Again, your placement of keywords are crucial and should be placed in the first and second paragraphs. Following the above guidelines, you may have written the best article in the world but if you forget to include your website URL in the
resource box or signature box, your efforts will go down the drain. Information in the resource box is to provide readers a better understanding of you and also an opportunity for you to promote your websites to them. A brief introduction about yourself in the resource box is highly recommended as it reflects your professionalism and enhances your credibility.

Last but not the least, after completing your writing, you have to submit your articles to the articles directories. Listed are a few but not exhaustive and they are: EzineArticles.com; searchwarp.com;
GoArticles.com and IdeaMarketers.com. I have chosen these four directories for the fact that they are one of the highest ranking article submission sites in the search engine. Submitting your articles to these four sites will guarantee your articles to be ranked high in search engines.