When you provide content that rocks the market, you're quite likely to get tagged and published. But seriously, how many ways can you say the same thing and be serious about a topic? Whenever I write a serious article, it gets picked up, because the content is, well… serious.
But, when I write an article that gives serious information with a twist of humor, it seems my articles are more likely to be chosen and republished. The best part is, it gets published in it's entirety, with all the links in tact, because people like to read fun information on their sites, in their newsletters and ezines, or even in their collections of information. Boring is just exactly that, boring.
If you haven't figured it out, the objective of article marketing is to get our links out there so people will click on them, making our offsite SEO more effective.
1. Humor works.
While slapstick comedy most likely isn't a working part of article marketing, a random comment, one liner, or risqué barb works miracles. So long as they don't sound out of place, or stupid. Article Marketing probably won't take you to Number One in Vegas, but you might get just past dishwasher in Hollywood with a few good one liners.
2. Humble humility?
You could express yourself with humble humility, but when you get down there to the signature and you zap the reader with a load of self inflicted praise and admiration, they might not be willing to buy into your perspective. If you choose to go with humility, at least be consistent.
3. Brown nosing.
If you're thinking of kissing up to the big boys, spell their names right. Name dropping has some interesting effects in marketing, and sometimes it's worth a bit of risk to get some attention. But consistently dropping names to get attention isn't a good way to get your name out there. To be honest, it sucks. (You wanna get a tissue and wipe off the chocolate?)
4. Bold intensity.
Occasionally, you lag behind because you lack confidence to get out there and promote your stuff. Article marketing is about self promotion. If you lack confidence, you'll go nowhere fast. Sometimes you have to write the same kind of article forty times to get noticed, and that means sticking your neck out there, missing the hatchet and sticking it out again. The chicken with a head still on his neck at the end of the day wins. Missing feathers don't count!
5. Keyword sensitive.
After you write an article, go back and change all the 'it' words to a keyword. If you're passive in the article, how will you ever sell your services and products? Go ahead, risk (it) article marketing, and put a keyword in place of the 'it'. Make your article TALK in keywords, to the search engines, to the reader, to the marketer.
Reach out and grab your share of success, by knowing and sharing your expertise.
Labels: article marketing, articles, ebook, Jan Verhoeff, marketing
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