As a new author you have to accept that you are a small fish in a huge book-marketing ocean. Unless you are a well-known entertainer, athlete, politician, business or medical professional that is your reality. The before mentioned have recognizable names, stories, or past accomplishments that draw attention to the book they have written. They have visibility before their books hit the market. You don't. This reality will have to be challenged by the book marketing and promotion strategy you design for your new book.

There are ways new authors can increase their visibility and grow their credibility in order to boost the sales of their books. One clearly inexpensive way is by writing and publishing articles. The articles would pertain to a subject directly related to your book. In the past, getting articles published in newspapers, magazines, and trade journals, etc. was difficult and time consuming. If the article was accepted, it took weeks and months before it was published. Nowadays, because there are thousands of online publishers constantly craving for fresh content you can write an article in the morning and have it published in the afternoon. EzineArticles.com, GoArticles.com and other article web sites have made this possible.

How can publishing these articles help market and promote your book? Here's how.

1) Writing informative articles helps express your thinking and ideas in more powerful ways. This makes you and your book more attractive to potential readers. If potential readers are sold on your thinking, they will buy your book.

2) Sharing your knowledge through articles helps you to establish and grow your

status and credibility with the target audience of your book. This is not rocket

science. If potential readers believe you are knowledgeable about your subject,

there is a greater possibility they will buy your book.

3) Publishing articles gives you more visibility as an author. It gives you the
opportunity to attract the interest of even the most lukewarm potential reader who may have never heard of you or your book.

4) The particles can play a key role in your Internet marketing efforts. The
'Resource Box' at the end of the article is where you promote your book.
By including your web address, the reader of the article can go to your web site.
At the site the potential reader can learn more about the book and have the opportunity to purchase it.

Writing and publishing articles is an inexpensive, yet effective strategy for book marketing. It increases your visibility as an author, grows your credibility with your target audience, and helps boost book sales. It helps your size as a fish get bigger in the huge ocean of book marketing.