Article marketing now a day is considered as an effective way to divert traffic to your site. Some of the basics aspects of article marketing are as follows:

Value Proposition

This is the most important aspect of article writing; your article should be such that it is adding some value to the reader. Some of the aspect of this is selecting articles topics which address current issues and trends on which very less writings are available on net. Also your article must be relevant to the theme of your website. More value you provide in the articles more will be traffic at your site.

Availability in the cyber world

Your article must be submitted to as many article directories as possible to increase your article visibility. It is possible to do this manually by trawling the search engines and finding as many article directories as possible or you could use article submission software, available on the internet at varying prices, or use an article submission subscription service by which you save a lot of publishing time. Any article that you submit to article directories has to be based on a subject on whom you have a web page otherwise article is of no use.

Create resource box

Create a resource box which contains your copyright info, Unique Selling Proposition, a call to action, links to your website and any special offers and any other info you might have that is relevant to the article you've written. Append resource box to end of article.