Article marketing is a great way to create back links to your web site and for list building.

Going wide

If your goal is to build back links into your website, other people linking in, to increase the importance of your website on the Internet, you want to go wide. And by that I mean you want to put your articles in as many possible article directories as you can stand taking the time to do or pay in to do. You want to go wide because each one of those will be a back-link into your website or websites.

Going deep

If your goal is to drive traffic to your websites to build your list, you want to go deep on the best article directories. And, by deep, get lots and lots and tons and tons of articles up there, as many as you can possibly get up there on the top directories.

Going deep and wide

The good news is it does not have to be an either or choice. You do not have to just go wide and you do not have to just go deep. The very best approach is to do both - go deep and go wide. When you go deep and go wide, you've got both bases covered. Now it's time-consuming but I'm here to tell you, it's worth every moment I've spent on it, every late-night hour watching Jay Leno, David Letterman, Conan O'Brien, and Craig Ferguson and all those people.

It's worth it.

It pays off.