Article marketing, one of the most popular trends in internet advertising and marketing currently, creates high quality, lucrative traffic on a regular and consistent basis. How does it do that, you ask? That is an easy question.

Article marketing relies on the principle of link-through traffic generation and targeted content marketing. It is a simple process of distributing articles that are either hand written by you, or contracted out, with a brief biography of you and your business as well as a link back to your website.

The articles content should be determined by the products or services that you provide on your website, and should be relevant to them. Because of this content targeting, you can be sure that, first of all, whoever clicks the link to head to your site will not just be a casual browser, but will have an active interest in what you have to offer.

Besides this, article marketing often costs you nothing but the amount of time it takes you to write an interesting, informative article and send it to a distribution database like iSnare or others. It is fast, efficient, and creates high quality traffic.

If you are sick of the traffic you are generating from blanket email campaigns and sick of getting tons of link through traffic with no actual profit being generated, then article marketing is one of the best solutions. With article marketing you are virtually guaranteed to develop a high volume of traffic that is both low-cost, and effective.