Article Marketing if done correctly can drive tons of traffic to your website. Writing and submitting articles to directories has become one of the most popular ways to promote your site and business. In this article I will go over some of the ways that article marketing can make you an expert in your field and drive that most coveted traffic to your site.

First of all you have to write a well formatted article that makes sense and offers the reader something that they did not already know. You want to educate them and keep them interested in what you are writing about. Most people out there can smell a scam, so make sure you are presenting your self as an expert on the topic you are writing about. Be prepared when you write. Do some research on the topic and take notes. Also write more than one article on the subject. People will come back to read more of what you are writing about if you peaked their interest in an earlier article.

Once you have written a good article and submitted it to various article directories you will begin to see visitors come to your site. Remember though you have to have some good articles to keep your reader's interested. The more articles you write and submit the more visitors you will attract to your site.

As you are attracting visitors, you are also building one way back links to your site. These are links from sites that have similar content as yours. These are people who have read your article and posted it to their sites or e-zines. Once these articles are posted to other people's sites there is no way to tell how far out they will reach. This is great for building your link popularity.

Link popularity is what gets you ranked in the search engines. The more links you have pointing to your site the higher you will rank in the search engines. Links are only good if the sites they come from are relevant in content to your site. It would not do you much good if you have a lot of links pointing to your site from fly fishing sites if you site is about golfing. So keep your articles relevant to the niche market you are targeting.

You can have a perfectly written article, with excellent content. But if you do not include a resource box at the end of the article you will not get any visitors to your site. The resource box is the main reason for you to write the article. you want to write an interesting enough article so that your reader's will make it to the resource box. This is where the gold is, where the money is, where you get the next person for your list, where sales come from. Make sure you have a good resource box. Keep it simple and do not brag about your self here. You went through all the trouble of writing a great article, it would be a shame to lose your reader's when they get to the resource box.

As you can see it is not to difficult to write a good article and drive traffic to your site. The key is to be consistent and persistent in your article writing. The more articles you write on different subjects the more subjects you will be an expert in. So do your research, keep writing and you will see your business grow tremendously.

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