What is it with marketers? They flop their rears putting together this great product, or travel looking for some antic merchandise to advance as an affiliate and when all is said and done, they can't do a blessed sale to salvage their lives. Then they sit down around scratching their corporate caputs and wonderment why. Well, in most cases, it is because they didn't set on their customer's shoes. What am I talking about? No, I'm not talking about putting on a brace of size 9s and walking a few miles. I'm talking about something else...and I will explicate in item in this article. In order to understand, you now necessitate to set on your client suit. Take off your selling attire and set on those street clothes. Okay, ready? Let's begin.

You're a customer. You're looking for a manner to acquire quit of your acne. Your human face looks like the moon on a bad night. If you wore a bag over your caput it would be a huge improvement. You have got just GOT to unclutter up that tegument you're in. But why? I intend did you ever believe about why this is so of import to you? As marketers, we be given not to believe of the why...and that's what acquires us into trouble. But unless you set on your customer's place and understand his pain, you can't marketplace to him.

The 16 twelvemonth old child with awful acne is about to travel to his senior prom. There's this really cunning miss that he desires to inquire out. Bash you REALLY believe he's going to have got the nervus to make this with a human face that expressions like it came out of a Freddy Oom Paul Kruger festival? The mediocre child is ego witting and miserable. He'd make anything to acquire quit of that atrocious skin. This is the hurting he is suffering. You have got to understand that hurting and marketplace to it. So when you set out an advertisement or make a gross sales page, you have got to concentrate on the hurting and not that your wonderment remedy is just going to unclutter up his skin. He doesn't care that it's going to unclutter up his skin. He cares about what that clear tegument is going to give him...self confidence, a better mentality on life and that day of the month to the promenade with that really hot chick. That's what he desires and THAT is what YOU must provide to.

So many sellers just don't acquire this. They concentrate too much on the characteristics of the merchandise and NOT on the benefits that the individual will derive from the product. Those benefits are what sell.

Don't ever bury that. Put your customer's place on and understand his pain.

THAT is when you'll begin making sales.

To YOUR Success,

Steven Wagenheim